Cultural attitudes and tourist destination prescription
Tourists engage in an intensive use of the cities’ services and facilities although they have not been designed specifically for a tourist use (Ashworth & Page, 2011). Because of that, urban tourism often implies a privatization of the public space or a transformation of historical city centers and displacement of more productive and less aggressive economic activities. However, tourism can be an indicator of the attractiveness of territories (investment flows, human capital attraction and production for ICT society). This research note analyzes the effect of cultural, cognitive and hedonic attitudes of the urban tourist (Brida et al., 2017; Um and Crompton, 1990) towards the destination on being a prescriber of it. A tourist prescriber of the destination is not only highly satisfied with the destination but also recommends it strongly to others, the type of tourist policy makers are most interested in the future.