Econcult: Area of Research in Economics of Culture and Tourism

This article identifies the need to integrate territorial development models with the innovation potential of cultural activities. A better understanding of the evolution of rural areas requires the introduction of extra-economic variables such as values, behaviors and cultural aspects into the socio-economic analysis. This is the scenario for the dynamization, research and training services developed by CITEMA, the identification of new audiences to interact with; the design of alternative business models; the creation of cultural value or economic impact, to name a few examples.