Econcult: Area of Research in Economics of Culture and Tourism

CreativeWear final evaluation – Executive summary

CreativeWear final evaluation - Executive summary
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CreativeWear is a project within the Interreg MED programme (2017-2019) which aims to revitalize the textile and clothing industry, currently immersed in a crisis of competitiveness and sustainability. To this end, CreativeWear proposes a model focused on leveraging regional creative dynamics through the participation of creative communities, the improvement of cultural heritage and the adoption of customer-oriented value chains. This model is the result of a pilot strategy implemented through five territorial hubs operating from a cultural heritage, technology, social, arts and crowd perspective. The results of the testing process are summarized in this document.

Universitat de València. School of Economics

Department of Applied Economics

Office 2P05 (2nd floor)

Avinguda Tarongers s/n 46022 València