Econcult: Area of Research in Economics of Culture and Tourism

The city of Valencia as a laboratory of Culture, Health and Well-being

The city of Valencia as a laboratory of Culture, Health and Well-being

In the framework of the European H2020 MESOC project that aims to propose and verify a model to measure the social impact of cultural policies and practices in 10 European pilot cities, the University of Valencia has already started to identify various cultural initiatives in the city that aim to improve the health and well-being of citizens.

The first programme selected is Receta Cultura, from the health centre to the museum, promoted by the Regional Ministry of Public Health and Las Naves. Receta Cultura is a pilot project that aims to improve the wellbeing of people who are lonely and affected by physical inactivity. The project consists of prescribing guided visits to museums for groups from health centres. Six cultural spaces of the city with different ownerships have participated in the implementation, where the 12 free visits adapted to the public have been carried out during the first months of 2020.

Another interesting project is Museus per la Salut. Records de festa al Museu Faller de València. The project aims to stimulate the long-term memory of people with Alzheimer’s disease through the memories of the Fallas festival. The guided visits have the support of retired Fallas artists and the technical and scientific support of specialised staff. In this case, the experience has been based on the use of the cultural resources of the Museu Faller de València to generate well-being through the stimulation of long-term memory in people in the early stages of Alzheimer’s disease. The project has been possible thanks to the collaboration of Las Naves, Museu Faller, Universitat de València, AFAV (Asociación de Familiares de Enfermos de Alzheimer de Valencia) and the Gremi d’Artistes Fallers.

We would like to mention Caixa del Records. Memories of a life, a project promoted by L’ETNO Museu Valencià d’Etnologia. This initiative aims to improve the quality of life of people with dementia. It stimulates the evocation of personal memories and lived experiences through sessions with objects from the museum’s heritage collection. The project fosters interpersonal relationships and cognitive abilities of people with dementia. For the development of this project, the museum has been advised by specialists in the psychology of ageing.

Another programme developed in the city of Valencia is the inclusive leisure project of the Association Music for Autism, chaired by Jordi Ardit, which promotes initiatives aimed at achieving the social integration of people with autism and their relatives through cultural activities: concerts, dance shows, art workshops, cinema sessions, etc. Besides, the association contemplates awareness-raising initiatives through the creation of audiovisual and musical contents.

Finally, we would like to mention the Creative Strategies for Neurorehabilitation programme, a project that was born as a doctoral thesis study by Rebeca Zurru from the Polytechnic University of Valencia. Creative Strategies for Neurorehabilitation is a programme designed from 19 visual arts workshops that has been carried out at the Vithas Nisa Neurorehabilitation Service of the Valencia al Mar Hospital. The programme aims to increase the relationships of individuals with acquired brain damage with their environment by means of techniques such as the “interpretation” of images and concepts through creative practice.

Image: © Caixa del Records. Memorias de una vida. ETNO. Museu Valencià d’Etnologia

Universitat de València. School of Economics

Department of Applied Economics

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