Econcult: Area of Research in Economics of Culture and Tourism

Econcult holds a workshop on design policy and innovation capacity

Econcult holds a workshop on design policy and innovation capacity

Yesterday, Tuesday 28th January, we had the opportunity to discuss design as a vector of innovation in the workshop “Design Policy and Innovation Capacity”, within the framework of the project H2020 Designscapes. During the workshop, the three initiatives selected for the second phase of Designscapes were presented and awarded 25,000 euros each:

Vides Creuades, presented by Irene Reig, aims to make visible, connect and involve the neighbours in the construction of the community of the Orriols neighbourhood, a neighbourhood with a high density of immigrant population.

CivicMetro, presented by Maje Reig, tries to put in value the processes of civic innovation, that is, the search for solutions involving the citizens. To this end, they have designed an evaluation system that goes beyond the result, trying to explain why a project has worked or not.

The Institute for Urban Innovation, represented by Silvia Puerto, proposes a three-level co-creation methodology – Think Tank, Do Tank and Show Tank – in which the expert and the user interact and exchange their points of view, leading to a test of the result.

After the presentations, the debate was opened on the innovative dimension of design in the sense that the three selected initiatives incorporate it. The debate, moderated by Pau Rausell and open to all attendees, featured the participation of design experts such as Marisa Gallén (Associació València Capital del Disseny), Kike Correcher (Filmac) and Xavier Giner (EASD Valencia), who provided various keys to the incorporation of design in the public sector. In this sense, the following priorities were established:

– The creation of a pedagogy or culture of design that goes beyond methodological tools such as Design Thinking, so that a transformative dynamic is created that is open to user-oriented solutions.

– Training public sector professionals through workshops and immersion experiences in design processes.

– Researching the functioning and methodologies of design to facilitate its extrapolation to other areas.

– Incorporation of a professional profile of “design manager”, with the capacity to understand, question and change the way in which work is carried out in public institutions.

– To institutionalise design in the public sector, with the creation of a council or body of designers with the aim of providing solutions from a new perspective.

Universitat de València. School of Economics

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