Econcult: Area of Research in Economics of Culture and Tourism

Creative Med

Creative Med

The project

In the depressed environment caused by the public debt crisis in the Med region, it is increasingly imperative to maximize the cultural and territorial capital to co-design new service and business models that can facilitate the transformation of innovative ideas into economic well-being and prosperity. Several MED projects – some completed, some ongoing – have shown high levels of motivation, creativity and innovation and have managed to engage public authorities, economic agents, SMEs, young entrepreneurs and citizens in general.
In fact, the specific political ideas generated by some of the experiences predict the emergence of a new socioeconomic model related to smart specialization whose limits are yet to be define. This model highlights aspects like cultural anchoring, the importance of open network organizations, innovation mixes that combine advanced technologies with traditional crafts, social learning and shared values related to sustainability and equal opportunities.

CreativeMED capitalizes the results obtained through the MEDLAB, SMILIES, TEXMEDIN, ACORDE, SOSTENUTO and MEDGOVERNANCE projects. It brings together 12 partners from 12 regions in 8 countries. In this project, the Italian city of Prato leads a group of public authorities, chambers of commerce, development agencies and research organizations.


CreativeMED attempts to capitalize the pioneering experiences of previous MED projects focused on Smart Specialization as a driver for the creation of economic value. The project will use the results of projects such as  MEDLAB, SMILIES, TEXMEDIN, ACORDE, SOSTENUTO and MEDGOVERNANCE to create a bottom-up development model in coordination with local actors with the support of public agents.

The project will combine the results of previous projects, as well as related pilot experiences and case studies, to offer a comprehensive development model that could be introduced in the policy learning process.

CreativeMED will devise a self-diagnosis tool that will help regions design their development strategies on the basis of the analysis of their opportunities, needs and resources available at the local and regional level. This toolbox us aimed at promoting the adoption of best practices and experiences by local contexts, maximizing intraregional creativity and improving the dissemination of inter-regional knowledge on innovation.

The project will also contribute to the design of actions and strategies for the next programming period, providing a White paper with political ideas and recommendations specific to the MED region. The White Paper will also provide a framework for the validation of successful innovation and the transfer of know-how to achieve maximum impact.

PROGRAMME: MED Capitalization

STATUS: FINISHED (2013-2015)


Project website:



Presentation of Creative MED White Paper

Econcult’s contribution to the project: 

Creative MED Toolkit

Universitat de València. School of Economics

Department of Applied Economics

Office 2P05 (2nd floor)

Avinguda Tarongers s/n 46022 València